Arm 01 — Digital Marketing
Marketing Built
to Convert.
Most agencies stop at visibility. We build the full bridge — from the first impression a parent or client sees, to the moment they confirm an enrolment, booking, or sale. Every service is integrated with conversion tracking so nothing happens in the dark.
Service 01 — Digital Performance Packages
Three Tiers. Built to Scale.
Professional digital management at every stage of business growth — from launch to market dominance. Choose the tier that matches where your business is right now.
Tier 01 — Starter
Digital Starter
For new businesses establishing their digital presence
- 5 Optimised social media posts per month
- 1 Targeted ad set on Meta or Google
- Brand graphics & design assets
- Reach & engagement reporting
- Monthly performance review
Tier 02 — Most Popular
Digital Growth
For growing businesses building their funnel
- 10 Optimised posts per month
- 2 Targeted ad sets across platforms
- 1 Strategic Reel or short-form video
- Conversion data & lead tracking
- Bi-weekly strategy calls
Tier 03 — Flagship
Digital Elite
For businesses ready to dominate their niche
- 15 High-conversion posts per month
- Multi-channel digital ads campaign
- Pain-Point Video Narrative production
- Full ROI & sales analysis dashboards
- Outsourced sales department support
- Weekly strategy & reporting calls
Education Specialty
02
School Admissions Marketing
Pain Point Solved: Generic Parent Messaging
Parents are not a single audience. Decision drivers differ across income levels, values, and expectations. We map parent decision psychology and structure messaging around trust signals, outcomes, and reassurance — answering unspoken questions before they're asked.
- Parent-Type Marketing — decision-driven positioning by segment
- Inquiry Training for admissions and front-office staff
- Standardised scripts, objection-handling & follow-up cadences
- Repositioning admissions clerks as brand ambassadors
- Centralised inquiry tracker (Calls, WhatsApp, Walk-ins)
Outcome
Higher-quality inquiries, stronger parent confidence before first contact, and improved inquiry-to-visit and visit-to-enrolment conversion rates.
Conversion Asset
03
Pain-Point Videography
Pain Point Solved: Disconnected Visual Assets
We produce decision-driving content. We identify the exact digital triggers that keep your customers up at night, present your solution visually, and provide a clear digital Call-to-Action. This allows the customer to make a buying decision before they even talk to you.
- Customer pain-point research & messaging strategy
- Professional videography & photography for conversion
- Digital prospectus flows guiding parents through learning experience
- Structured assets used during inquiries and tours
- Clear digital CTAs embedded in every piece
Outcome
Faster trust-building, reduced need for repeated explanations, and accelerated sales process — friction removed at every step.
High-Impact Reach
04
Influencer & Broadcast Media
Pain Point Solved: Spend Without Inquiry Readiness
We've successfully spearheaded campaigns featuring top Kenyan influencers like Maina Kageni and Kush Tracey. Beyond influencer reach, we synchronise traditional media spend with internal inquiry readiness — billboards, radio, and TV become trust accelerators, not standalone ads.
- Influencer partnerships with top-tier Kenyan voices
- Billboards positioned as authority signals
- Radio & TV designed to reinforce credibility at scale
- Synchronised media + inquiry team prep for volume spikes
- Messaging aligned to parent & client psychology
Outcome
High-intent inquiries, improved brand recall in target areas, stronger brand legitimacy, and controlled conversion of media-driven leads.
Data & ROI
05
Inquiry-to-Conversion Tracking
Pain Point Solved: Marketing ROI Blindness
If it doesn't track, it doesn't count. We implement digital tracking systems so you know exactly which Facebook post, Google Ad, billboard, or radio mention led to a phone call, office visit, or sale. Your marketing budget is never wasted on vanity metrics.
- Centralised inquiry tracker across all channels
- Defined stages: New → Contacted → Follow-up → Visit → Decision → Enrolled / Lost
- Weekly & monthly conversion summaries for management
- Source attribution: ad → call → visit → close
- Operational control over admissions & sales pipelines
Outcome
Operational control over admissions, data-driven marketing decisions, and clear ROI on every shilling of media spend.
Foundation
06
Brand Strategy & Creative
Pain Point Solved: Inconsistent Brand Identity
Strong messaging needs a strong brand foundation. We provide complete creative direction — from positioning and visual identity to content calendars and full campaign strategy. A unified creative engine behind every campaign.
- Brand positioning & competitive analysis
- Visual identity, colour systems & design tokens
- Quarterly content calendars aligned to business goals
- Campaign concept development & execution
- Brand guidelines for in-house teams
Outcome
A coherent brand presence across every touchpoint — building recognition, trust, and the credibility that converts strangers into clients.
